Who can benefit from email marketing?

American programmer Ray Tomlinson sent the first email in 1971. In the 50 years since he sent that first email, billions of email addresses have been created around the world - and few internet users do not have an email address.

For those who run their own business, there are endless opportunities to communicate your messages to potential customers via email. Therefore, you should email marketing also be an integral part of any company's sales and marketing strategy.

All businesses can benefit from email marketing

The list of arguments in favour of investing in email marketing is long. In fact, it's almost endless. Moreover, it's a marketing discipline that can benefit most businesses.

Every business has customers who use their email on a daily basis. That's why 99% of all companies can generate a reasonable return on investment through email marketing. However, for some it is more effective than for others.

If you're running your own business and you're not already fully engaged in email marketing, it's time to change that. If you're not doing this type of marketing, you're missing out on potential revenue and brand value.

There are many good reasons why you should work with email marketing. The main reason is that it enables you to create a regular customer base in your business. It's important to work with this as it's always easier to sell to your existing customers.

A quick email to a fixed group of customers can generate more sales than weeks of dedicated sales work. That's what makes working with email marketing so effective. At the same time, it's also what makes it an absolute must.

Once you get people to sign up to your email list, it also shows that they have an interest in your business and your products. All things being equal, it's easier to sell something to a company or person who has shown this kind of interest in your business.

That's why many businesses realise that they can create an impressive ROI when working with email marketing. The potential is huge and the costs are low - even if you choose to outsource the work to an agency or a specialist.