What media is good for marketing?

Marketing is one of the most important things a business can do to gain customers. Marketing not only builds brand awareness, but it can also increase sales, grow businesses and engage customers. Marketing is a big help for many business startups to create revenue opportunities. That's when business sectors use different marketing strategies to increase company profits. Marketing is therefore an important tool for any business that wants to attract customers to their product.

What is digital marketing?

Digital marketing is any marketing initiative that utilises online media and the internet through connected devices such as smartphones, tablets or computers. Common digital marketing initiatives centre around distributing a brand message through search engines, social media, applications, email and websites. A online casinos like Casumo for example, must use digital marketing to gain customers. Casumo does this through their use of Facebook and Instagramwhere they post stories and the like. Casumo posts about the games they offer and engage their customers by encouraging them to use the featured games. They use these channels because that's where the vast majority of their consumers are, the age group from young adults to late 50s.

Today, digital marketing often focuses on reaching a customer with increasingly conversion-orientated messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages and channels play in achieving their ultimate goal of driving more customers.

Digital marketing is on the rise - surpassing traditional marketing spend for the first time ever in 2019. This is because consumers are increasingly present on online channels. With this increased use of technology, digital marketing platforms have become essential to the digital marketing world. Technical advances such as AI and machine learning make marketers better equipped with the marketing technology they need to reach consumers on digital devices at just the right time. This is unlike traditional marketing methods - which need to be planned and placed well in advance. Platforms like Facebook, Instagram, Tik Tok and blogs have now taken over digital marketing.

Social media

Today's consumers are highly dependent on social media platforms (Survey from 2020) like Instagram, Facebook, LinkedIn and Snapchat. That's why it's important for brands to be active across accounts. Social media platforms allow marketers to reach their customers in a myriad of ways. Firstly, marketing teams can use these channels to distribute paid ads and sponsored content.

Each platform has a way for marketing teams to create paid ad campaigns and segment users so that these ads appear on the feeds of targeted audience members. Although each platform is different, most have features that allow marketing teams to place ads based on location, job title, interests, age, etc.

Social media is also a great way to promote products or resources organically to your followers and engage with consumers. Chances are, people who follow your brand on social media have probably purchased from you in the past. Engaging with them on social media or answering customer service-orientated questions is a great way to ensure continued engagement with the brand and cultivate positive experiences and customer loyalty.

That's why as a marketer, you need to use social media platforms to promote yourself and your website. This is because social media is now the most vibrant sector of the internet and its use and reach is growing rapidly.

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