5 industries that can benefit most from using SEO strategies today

This post is published in collaboration with Ocere. 

SEO stands for search engine optimisation and means increasing the amount and quality of traffic to your website in search engines when people search for information related to your business. SEO simply refers to the unpaid views of your website (also known as organic traffic) that occur when people are looking for different queries. Many businesses should utilise SEO as there can be a lot of value to be gained - this applies to both products and services.

With a good SEO strategy in place, customers can use search engines for relevant terms that help them discover your business. Although SEO has proven to be effective for almost all industries, certain businesses can benefit the most from SEO services more than others. SEO is widely used by industries that rely heavily on internet users as their primary target audience. A good example of such an approach is the online casino industry, where popular operators use SEO instruments to be sure that their potential customers will notice their slot machines.

Which 5 industries will benefit most from SEO?

The first industry that will benefit from SEOis the gaming industry, such as online gaming websites. With search engines playing a big role in gaming, the use of SEO strategies for gaming sites is one of the most effective ways to improve visibility and authority. SEO optimises your online visibility, which is why it should be used in the gaming industry, as in recent years online gaming has increased with the use of the internet.

SaaS companies

Another industry that will benefit from SEO is a must for software-as-a-service (SaaS) companies, as they rely on having a constant stream of customers landing on their website and converting them into free and ultimately paid customers. While you can attract visitors to your SaaS company's website with paid ads, paying for each click can be expensive. Using SEO to get more people to land on your website and use your software can be much more cost-effective in the long run - once you rank for keywords, you'll start attracting organic traffic to your website non-stop.

E-commerce 

A third industry that will benefit from SEO is E-commerce and online retail stores find that SEO is non-negotiable when it comes to drawing leads via search engines. Companies that maintain exclusively online stores do not have a physical presence to attract locals. Thus, their products can only be marketed online via inbound and outbound strategies. If you want potential customers to discover your products, make sure your online presence is as comprehensive as possible. SEO is crucial to the success of a business in these industries. Online businesses can get more quality leads through a comprehensive SEO campaign that exposes them to potential long-term customers.

Local visibility 

A fourth industry that will benefit from SEO is multi-location businesses aiming to ensure they are easily discovered by people. An SEO campaign that thoroughly covers each area in local searches can thus ensure that customers find the best location near them. Businesses can advertise for deals in certain branches and optimise the ads locally. It will be more successful in getting the attention of people seeking those products and services in those areas.

Hotel and accommodation in general 

A fifth industry that will benefit from SEO is the hospitality industry. As such, people searching for hotels, guesthouses, hostels, etc. are flooded with thousands of options. When competition is so fierce, it can be difficult to stand out among the competition - and for independent hotels that don't have a household name attached to them, it can be almost impossible as travellers often choose chain hotels. This is exactly why effective SEO is crucial for businesses in the hospitality industry - get it right and you'll have a huge chance to compete against thousands of other accommodation options.

SEO is a deliberate, data-driven approach to increasing the quality of a company's digital marketing and the visibility a business receives. As new technology emerges and evolves, so does SEO. SEO drives traffic, promotes a brand, engages with customers and relates directly to the user experience. SEO is an integral part of a company's successful digital marketing.