2024 - the year that was

In keeping with tradition, every year we share some insights from our business, and this year is no exception. This greeting is for family, friends, business partners, colleagues and not least the curious reader. 🎅

THE BUSINESS YEAR

2024 has been a year of exciting progress for our company. Our investments in AI have already proven to be a game changer and we use the technology daily to optimise our work. At the same time, our collaboration with talented developers has strengthened the foundation of our link building system. By 2025, we expect our platform to become even more advanced with new features and an expanded database. If you want access, just send us a message.

Our affiliate setup has been fine-tuned and our framework has been taken to a new level. We have automated a large number of processes this year, but there is still room for improvement to avoid bottlenecks. In other words: We want to scale our business without significantly increasing the number of employees or labour hours, and we believe this is definitely possible, which in isolation is also a very exciting exercise.

And most importantly - Thank you to our customers. Thank you for your continued support and co-operation this year. We greatly appreciate your trust in us and look forward to continuing the good development together in the coming year.

Thank you to the partners who daily challenge our business and make us think outside the box. You know who you are.

ECONOMY

Financially, 2024 has been the best year ever. We achieved a profit of DKK 1,272,723 before tax. At the same time, we have written off essential assets, which strengthens our foundation for further growth in 2025.

PERSONAL EXPERIENCES

For Andreas and his family, the wonderful country life continues. Walther is now one and a half years old and the family is doing well. The dream of a garage is still alive and may well become a reality in the near future.

Lau had a fantastic autumn trip to Madrid, where he combined remote work with his girlfriend's study abroad. It was two months of new experiences and an inspiring work environment in the Spanish capital.

FAMILIAR AND NEW FACES

Simon joined us as an intern from August to November 2024. It was a successful programme where we all learned a lot. Simon is now working on his bachelor's degree and we wish him all the best for the future.

Louise has had her last day at Meresalg. She has done an excellent job, but has chosen to explore new opportunities as part of her studies and upcoming internship programme in 2025. We thank Louise for her hard work and wish her all the best.

Anna continues in her student job with us and we really appreciate her work. During 2024, we have developed together as a team and improved our workflows. We look forward to continuing our collaboration and creating even more results in 2025.

STUDY JOB

In 2025 we will also be looking for a new student assistant. It is not essential that you have previously worked with SEO or Affiliate Marketing. The most important thing is that you have a flair for working with computers, a desire to learn and, not least, good energy. Read more about the post here.

THE YEAR IN FIGURES

• Operating +25 affiliate sites.
• Over 2.5 million visitors to our media by 2024.
• +35 current agency customers with access to our link system.
• Top line growth of 26% from 2023 to 2024.
• Bottom line growth of 99% from 2023 to 2024.

WE LOOK FORWARD TO 2025

Thank you for your interest in our company and journey.

We wish everyone a Merry Christmas and a Happy New Year.

/Andreas and Lau