Do you want to manage your digital marketing yourself?

The fact is, however, that it's not something you can just throw yourself into. It requires knowledge, skills and experience to achieve good results. If you're completely new to the field, you can't expect to get great results from day one.

If you're determined that you want to handle your digital marketing on your own, you need to realise that learning comes before results. You can learn by doing, but it can end up costing you a lot of expensive lessons.

It can be done

If you know that you want to market your business online, there's no doubt that it can be done. However, you'll need to soak up the knowledge first, as you won't get far if you don't have the necessary knowledge.

You can do this in all kinds of different ways. There are plenty of books on how to market yourself or your business online. This can be a good place to start, but is rarely enough.

What you will be better off doing is attending a digital marketing course. Here you can learn how to market yourself online from one or more people who work with it on a daily basis - and probably have done so for many years.

These courses are often based on real-life cases, while the theoretical aspects are also covered in a practical way. This will undoubtedly give you a better understanding of how to go about marketing.

It takes time to learn

Even if you attend a course where one or more specialists teach their core competences, it does not mean that you are an expert when you leave the course. There is still a lot of 'learning by doing' that is required.

For this reason, you also need to be prepared for the fact that it takes time to learn. When working with digital marketing, it's not enough to understand the basic theory - there are also a lot of tools, tasks, etc. that you need to gain experience with.

However, the above does not mean that it is not the right solution for you. It can be. However, you need to be prepared to dedicate your time to improving your skills in your chosen field - whether it's SEO, AdWords or Facebook marketing.

It should also be emphasised that it is simply not possible to be an expert in all disciplines of digital marketing. Therefore, it is recommended that you choose one of them that you can specialise in. You will get much better results if you decide to do it this way.

Compass Academy runs regular courses in digital marketing, but also offers certified programmes with lean courses and six sigma course