How to find the right affiliate niche

Whether you're starting your first or fifth affiliate website, you should think carefully about your choice of niche. The trick is to find a niche that is neither too narrow nor too broad and that you have some interest in. Of course, this requires thorough research. In this article, you'll learn what to consider when choosing a niche for your future site.

Is the demand/search volume high enough?

In your search for the perfect niche, you need to find out if the search volume of the niche is suitable for starting an affiliate website. One of the most common mistakes is choosing too narrow a niche. For example, you decide that your website should only be about bottle cap or Large moving boxes. The challenge with targeting such small niches is that you will quickly run out of relevant angles for your blog posts. This is a real problem when a website needs to be updated with new content.

It should come as no surprise to you that demand and search volume matter. Nevertheless, you might want to keep reading as we present you with a number of tools to assess actual demand below:

• Google Keyword Planner (free)
• Google Trends (free)
• Ahrefs (payment tool)

Example: Casinoguru.dk and the creators of this page have just spent time researching the demand, target audience and search volume. With thorough research, they found that there are 1,900 searches on free spins and 1,400 searches on slot machines every month. Based on this knowledge, they thought it was favourable to establish a new casino website.

What about self-interest?

First and foremost, it is important to emphasise that you do not absolutely shell Choose a niche that interests you. You can easily succeed with an affiliate project even if you don't actually know anything about the products mentioned on the site. However, it's generally not a good idea to write texts about topics that you're not interested in or willing to familiarise yourself with. It's better to hire a copywriter who is passionate about writing engaging texts on any topic.

You are much more likely to succeed with affiliate marketing if you choose a niche based on your own interests. If you love football, you can create a website where you write about and review football boots, football kit, shin pads, etc.

Example: BonusVegas.com is an excellent example of a website created by someone who is really passionate about their chosen topic, in this case casino and betting. The interest shines through as the website is packed with informative blog posts with great tips and tricks. BonusVegas.dk outperforms most other sites on the content front - precisely because of the owner's passion.

Take the competitive situation into account

Demand is not the only factor to consider when deciding whether an affiliate niche is interesting or not. Of course, you also need to take the competitive situation into account. If there are already 420 affiliate sites on the given topic, your chances of winning the attractive search engine rankings are quite small. However, you should feel free to take up the fight. Maybe you can do better than the competition.

Example: Hurtigtinternet.dk is an example of an affiliate project that has taken on the competition in a relatively tough industry. The site is still relatively new, so the only thing to do is to keep going if you have chosen to invest in such an industry. A site like this competes primarily on internet-related keywords, but also on speed testing, which is a really heavy keyword with a high volume. But the high volume also makes the competition high, as you're fighting against sites like YouSee and many of the other providers, who all have very strong websites. Alternatively, you could go for some keywords that are slightly related, but perhaps not quite as competitive.

This could be a keyword such as:

The image is an extract from Ahrefs, where we see Hurtigtinternet.dk's rankings on a lot of keywords related to speed test. As you can see, a keyword like test internet speed could be a good keyword to go for. 400 searches per month, which is definitely better than ranking #18 on a keyword with 142,000 searches.

You can certainly follow the train of thought!

Combination of the above

It's just a matter of trying to mix and match the above advice. This way, you're guaranteed to find a niche where there's both a personal interest but also an opportunity to grab a piece of the pie.

Good luck with your affiliate niche site.